Consumers want value-based care — when they know what it means

Few consumers have heard the term value-based care, a survey from EmblemHealth found. 

The New York City-based payer surveyed around 750 consumers and 125 employers about their feelings toward value-based care. 

According to a report published Aug. 24, 26 percent of consumers surveyed said they had heard of value-based care, and 46 percent said they had heard of fee-for-service care.

Six in 10 employers had heard of value-based care, a similar rate to those who had heard of fee-for-service. 

When provided definitions of value-based care and fee-for-service, 61 percent of consumers surveyed said they would prefer value-based models, 17 percent said they would prefer fee-for-service models, and 22 percent were unsure. 

Large employers were more likely to prefer value-based care than small employers. Seven in 10 large employers surveyed said they would prefer value-based models to fee-for-service, compared to 6 in 10 small employers. 

EmblemHealth CEO Karen Ignagni said employers and consumers prefer value-based care to fee-for-service models when they understand the difference between the two. 

"Achieving healthier outcomes more affordably will require all stakeholders to work together to educate the public on the benefits of a value-based care model," Ms. Ignagni said.

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